Rule 42

A New E-Liquid Collaboration With A Mission - To Help Those Affected By Addiction Find A Solution.

Encinitas, CA

Rule 42 was conceived from the realization that there are a lot of people who vape who are also dealing with other addiction issues.   They no longer smoke cigarettes but they still cope with other difficult situations that arise from the disease.   These people are our family, friends, customers and members of our community. We wanted to figure out how we can help them fight this horrible disease.  From the desire to help and give back Rule 42 was born.

Word got out on our desire to give back, and quickly some of the best juice makers in the industry jumped on board to collaborate on this project.   Rule 42 quickly became the ideal way to help those we care about.   A percentage from every bottle sold will be donated to the organizations below that assist those affected by substance abuse.


Heald Hearts Foundation
To provide support geared towards healing the hearts of children affected by the repercussions of a parent’s alcohol or drug addiction.

12 Keys Best Rehab Center
12 Keys Rehab is a certified rehab center with board-certified addiction professional and we are committed to being the best recovery center for helping you beat your addiction. With caring, empathic staff, flexible treatment programs and a full-featured facility that has been designed for comfort throughout the recovery process, we strive to create an environment where patients can do the difficult emotional work of beating their addiction.

Not My Kid
Our mission is to empower and educate youth, families, and communities with the knowledge and courage to identify and prevent negative youth behavior. Learn More

Eric M. Kuchinski Foundation
Information coming soon.